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Apple iPhone 18 Pro and Pro Max unveiled: AI, battery, camera and design improvements explained
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Dubai: During its annual iPhone launch event, titled ‘Surprise and Shine’ this year, Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max, with improvements focusing on four key areas: artificial intelligence, performance, battery, and camera. The company presented the iPhone as a 'smart personal hub', as the iPhone 18 Pro comes powered with the latest Apple artificial intelligence (AI) models, including the most powerful model the company has ever developed to work directly on the device, with the possibility of using more powerful models via private cloud computing when needed. Apple revealed extensive improvements to Siri, making it more capable of understanding personal context and handling information in Mail, Messages, and applications, noting that users of the assistant make more than 2.5 billion requests daily, and that it integrates with more than 300,000 applications. The new AI capabilities are not limited to Siri, as Apple's AI can monitor web pages via the Safari browser and automatically alert the user when changes occur, in addition to creating customised automated processes, such as updating the Calendar and Reminders when messages arrive from school.