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Is "Reverse Solicitation" Under Scrutiny? EU Probes Binance’s Services after Wind-Down Order

Cryptocurrencies

EU officials are questioning crypto exchange Binance over its use of reverse solicitation, a legal exemption, to keep serving customers in the bloc despite a failed licence bid and an order to wind down its EU business. London's trading industry is coming home! The Financial Times reported the questioning today (Thursday), citing people familiar with the matter. ESMA, the EU's markets watchdog, and national regulators, including those in France, Germany and Greece, are examining Binance's use of the exemption, and some have requested information from the company. The sources said enforcement action, including fines, is possible if regulators are not satisfied. One of them said that other, smaller companies are also being examined. What the Rules Require Under MiCA, the EU's crypto rulebook, unlicensed firms should have begun winding down EU operations from 1 July and stopped serving customers other than to help them transfer or sell holdings. Reverse solicitation allows non-EU firms to serve EU customers who seek the relationship entirely on their own initiative.

3 days ago
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