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Crypto Prime Broker GCEX Promotes Gulf Sales Executive to Head Dubai Unit
FX MarketCryptocurrenciesInstitutional Investors
GCEX promoted Alya Marrakchi to managing director of GC Exchange FZE, its Dubai-based crypto broker-dealer, today (Monday). The Virtual Assets Regulatory Authority (VARA) approved the appointment, according to the announcement. Marrakchi joined the sales team of London-headquartered GCEX in June 2025 to build institutional relationships across the United Arab Emirates and the wider Gulf. GCEX said she grew its regional client base and pipeline over that period. Founded in 2018, GCEX sells crypto and FX liquidity, prime brokerage and white-label technology to institutional and professional clients. The Dubai entity is the only GCEX business licensed by VARA and serves qualified and institutional investors. The UK arm, which offers FX and CFDs, reported turnover of £2.77 million and a pre-tax loss of £545,191 for 2025 , after spending on staff, compliance and marketing . From Payments Sales to the Dubai Post Before GCEX, Marrakchi held business development roles at Hubpay, a cross-border payments company regulated by the Financial Services Regulatory Authority (FSRA) in Abu Dhabi, and at Clarify B2B in London.
United Arab Emirates
